Privacy Policy

We are pleased that you are visiting our website. The protection and security of your personal information during your use of our website is very important to us. Therefore, we would like to inform you below about which of your personal data we collect when you visit our website and for what purposes it is used.

This privacy policy applies to our online presence, which is accessible under this domain and its various subdomains ("our website").

Objection to Promotional Emails

We hereby object to the use of contact data published within the scope of the legal notice obligation, the privacy notice, and other contact information published on the website for the purpose of sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

Who is responsible and how can I contact you?

Controller
for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR):

ALPHA LASER GmbH
Junkersstraße 16
82178 Puchheim, Germany

Data Protection Officer
Stephan Krischke
? datenschutz@alphalaserno more spam.de

What is this about?

This privacy policy fulfills the legal requirements for transparency in the processing of personal data. Personal data includes all information relating to an identified or identifiable natural person. This includes, for example, your name, age, address, telephone number, date of birth, email address, IP address, or user behavior when visiting a website.

Information that we cannot (or only with disproportionate effort) link to your person, e.g., through anonymization, is not considered personal data.

The processing of personal data (e.g., collection, querying, use, storage, or transmission) always requires a legal basis and a defined purpose.

Stored personal data will be deleted as soon as the purpose of the processing has been achieved and there are no lawful reasons for further retention. We inform you about the specific storage periods or criteria for storage in the individual processing operations. Regardless of this, we may store your personal data in individual cases for the assertion, exercise, or defense of legal claims and in the presence of statutory retention obligations.

Who receives my data?

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only share your personal data with third parties if:

• you have given your explicit consent pursuant to Art. 6(1)(a) GDPR,
• the disclosure is permissible under Art. 6(1)(f) GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
• there is a legal obligation for the disclosure under Art. 6(1)(c) GDPR, or
• it is legally permissible and necessary for the performance of a contract with you under Art. 6(1)(b) GDPR.

To protect your data and to enable data transfers to third countries (outside the EU/EEA), we have concluded data processing agreements based on the European Commission’s standard contractual clauses. If these clauses are not sufficient to ensure an adequate level of security, your consent under Art. 49(1)(a) GDPR may serve as the legal basis for the transfer. This does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision under Art. 45 GDPR.

In the context of the processing operations described in this privacy policy, personal data may be transferred to the USA. In particular, U.S. investigative authorities may require U.S. companies to disclose personal data without allowing affected individuals to take effective legal action. We have no influence over such processing activities. Data transfers to the USA are based on Art. 45(1) GDPR and the adequacy decision of the European Commission. The involved U.S. companies and/or their subcontractors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF). Where no adequacy decision exists (including for U.S. companies not certified under the EU-U.S. DPF), we have agreed on other appropriate safeguards with the recipients, typically the EU Commission’s standard contractual clauses (Decision (EU) 2021/914 of 4 June 2021). You can view a copy of these clauses here: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32021D0914.

Use of Cookies

Cookies are small text files that are sent by us to your device’s browser and stored there during your visit to our website. Alternatively, information may also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies enable us to perform various analyses, such as recognizing your browser on a return visit and transmitting different information to us (non-essential cookies).

Cookies help us make our website more user-friendly and effective, for example by tracking your usage and identifying your preferred settings (e.g., country and language preferences). If third parties process information via cookies, they collect it directly through your browser.

Cookies do not harm your device, cannot execute programs, and do not contain viruses.

We provide information about the specific services for which we use cookies in the respective processing sections. Detailed information about the cookies used can be found in the cookie settings or the consent manager on this website.

What Are My Rights?

Under the provisions of the General Data Protection Regulation (GDPR), you have the following rights as a data subject:

HubSpot does not use the data of our newsletter recipients to contact them directly or to share it with third parties.

YouTube Video

Type and Scope of Processing
We have integrated YouTube Video on our website. YouTube Video is a component of the video platform operated by YouTube, LLC, where users can upload content, share it online, and access detailed statistics.

YouTube Video allows us to embed content from the platform directly into our website.

YouTube Video uses cookies and other browser technologies to:

• Access (Art. 15 GDPR): You have the right to obtain information about the personal data we store about you, including meaningful details about the processing and a copy of your data.
• Rectification (Art. 16 GDPR): You may request the correction of inaccurate or incomplete data stored by us.
• Erasure (Art. 17 GDPR): You may request the deletion of your data, provided the processing is not required for exercising the right to freedom of expression and information, compliance with a legal obligation, reasons of public interest, or the establishment, exercise, or defense of legal claims.
• Restriction of Processing (Art. 18 GDPR): You may request restriction if the accuracy of the data is contested, the processing is unlawful, we no longer need the data, or you object to deletion because you need the data for legal claims.
• Data Portability (Art. 20 GDPR): If you have provided us with data based on consent (Art. 6(1)(a) GDPR) or a contract (Art. 6(1)(b) GDPR), and it is processed by automated means, you may receive your data in a structured, commonly used, machine-readable format or request its transfer to another controller, where technically feasible.
• Objection (Art. 21 GDPR): You may object to processing based on Art. 6(1)(e) or (f) GDPR for reasons arising from your particular situation or if the objection concerns direct marketing. The right to object does not apply if compelling legitimate grounds for processing are demonstrated or if the processing is for legal claims.
• Withdrawal of Consent (Art. 7(3) GDPR): You may withdraw your consent at any time with future effect.
• Complaint (Art. 77 GDPR): You may lodge a complaint with a supervisory authority if you believe the processing of your personal data violates the GDPR. You may contact the authority at your place of residence, workplace, or our company headquarters.
   

  Newsletter

  Type and Scope of Processing
  Our website offers you the opportunity to subscribe to our company’s newsletter. The personal data transmitted to us when subscribing to the newsletter is specified in the input form used.

  We regularly inform our customers and business partners about our offers via newsletter. You can only receive our newsletter if:

• You have a valid email address, and
• You have registered for the newsletter.

• For legal reasons, a confirmation email is sent to the email address you initially entered for newsletter delivery using the double opt-in procedure. This confirmation email is used to verify whether you, as the owner of the email address, have authorized the receipt of the newsletter.

  When registering for the newsletter, we also store the IP address assigned by your Internet Service Provider (ISP) to the IT system you used at the time of registration, as well as the date and time of registration. This data is collected to trace any potential misuse of your email address at a later time and serves our legal protection.

  The personal data collected during newsletter registration is used exclusively for sending our newsletter. Subscribers may also be informed by email if necessary for the operation of the newsletter service or registration, such as changes to the newsletter offer or technical updates.

  No personal data collected during the newsletter service is passed on to third parties. You may cancel your subscription to our newsletter at any time. You may also revoke your consent to the storage of personal data provided for newsletter delivery at any time. A corresponding link for revocation is included in every newsletter. You may also unsubscribe directly on our website or notify us by other means.

  Purpose and Legal Basis
  We process your data for the purpose of sending newsletters based on your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect in accordance with Art. 7(3) GDPR. There is no legal or contractual obligation to provide your data, but we cannot send the newsletter without it.

  Storage Duration
  The data you provide for newsletter subscription will be stored until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after cancellation. Data stored for other purposes remains unaffected.

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  Newsletter Tracking

  Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in HTML-format emails to enable log file recording and analysis. This allows statistical evaluation of the success or failure of online marketing campaigns. Using the embedded pixel, we can determine whether and when an email was opened and which links within the email were clicked.

  Purpose and Legal Basis
  The personal data collected via tracking pixels is stored and analyzed to optimize newsletter delivery and tailor future content to your interests. This data is not shared with third parties. You may revoke your specific consent given via the double opt-in procedure at any time. After revocation, this data will be deleted. Unsubscribing from the newsletter is interpreted as a revocation.

  This analysis is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in personalized advertising, market research, and demand-oriented website design.

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  HubSpot

  Our newsletters are sent using “HubSpot”, 25 First Street, 2nd Floor, Cambridge, MA 02141, United States, a newsletter distribution platform.

  Your personal data is stored on HubSpot’s servers. HubSpot uses this information to send and analyze newsletters on our behalf. According to HubSpot, it may also use this data to optimize or improve its services, such as technical optimization of newsletter delivery and display or for economic purposes to determine the countries of origin of recipients. However, HubSpot does not use the data of our newsletter recipients to contact them directly or share it with third parties.
  
   

  Presence on Social Media Platforms

  We maintain fan pages, accounts, or channels on the social networks listed below to provide you with information and offers within these platforms and to offer additional ways to contact us and learn about our services.

  Data We Process from You

  If you contact us via Messenger or Direct Message through a social network, we typically process your username and any additional data you provide, as necessary to respond to your inquiry.

  Legal Basis:
  Art. 6(1)(f) GDPR – processing is necessary for the purposes of our legitimate interests.

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  (Statistical) Usage Data We Receive from Social Networks

  We receive automated statistics via the insights functionalities of our accounts. These include:

• Total page views
• Likes
• Page activity and post interactions
• Reach
• Video views
• Gender distribution among fans/followers

• You do not need to be a member of a social network to view our content. However, social networks may collect and store data from visitors without accounts (e.g., technical data for website display) and use cookies and similar technologies, which we cannot control. Details can be found in the privacy policies of the respective networks.

  If you wish to interact with our content (e.g., comment, share, like posts, or contact us via Messenger), you must register with the respective network and provide personal data.

  We have no influence over how social networks process your data. To our knowledge, your data is stored and processed in connection with the provision of services, and used to analyze user behavior (via cookies, pixels, web beacons, etc.) to deliver interest-based advertising both within and outside the network. Your data may be stored outside the EU/EEA and shared with third parties.

  Since the actual data processing is carried out by the network provider, our access to your data is limited. Only the provider has full access and can implement user rights (e.g., access, deletion, objection). Therefore, asserting your rights is most effective directly with the provider.

  Legal Basis:
  We process your data via our profiles to enable communication and interaction with you. This includes your name, message content, comments, and publicly available profile information.
  Art. 6(1)(f) GDPR – legitimate business and communication interest.
  If you have given consent to the network provider, the legal basis is Art. 6(1)(a), Art. 7 GDPR.
  
   

  These statistics are aggregated and not linked to individual users. We cannot identify users from this data. We use these statistics to tailor our content to user interests and improve the quality of our online presence.

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  Data Processed by Social Networks
   

  You do not need to be a member of a social network to view our content. However, social networks may collect and store data from visitors without accounts (e.g., technical data for website display) and use cookies and similar technologies, which we cannot control. Details can be found in the privacy policies of the respective networks.

  If you wish to interact with our content (e.g., comment, share, like posts, or contact us via Messenger), you must register with the respective network and provide personal data.

  We have no influence over how social networks process your data. To our knowledge, your data is stored and processed in connection with the provision of services, and used to analyze user behavior (via cookies, pixels, web beacons, etc.) to deliver interest-based advertising both within and outside the network. Your data may be stored outside the EU/EEA and shared with third parties.

  Since the actual data processing is carried out by the network provider, our access to your data is limited. Only the provider has full access and can implement user rights (e.g., access, deletion, objection). Therefore, asserting your rights is most effective directly with the provider.

  Legal Basis:
  We process your data via our profiles to enable communication and interaction with you. This includes your name, message content, comments, and publicly available profile information.
  Art. 6(1)(f) GDPR – legitimate business and communication interest.
  If you have given consent to the network provider, the legal basis is Art. 6(1)(a), Art. 7 GDPR.

  Facebook Page

  When you visit our Facebook page, Facebook (Meta) collects, among other things, your IP address and other information stored in cookies on your device. This information is used to provide us, as the page operator, with statistical insights about the usage of the Facebook page.

  Further information is available from Facebook at:
  ? https://facebook.com/help/pages/insights

  We are jointly responsible with Facebook for the personal content of the fan page. Data subject rights can be asserted both with Meta Platforms Ireland Ltd. and with us.

  According to the GDPR, primary responsibility for the processing of Insights data lies with Facebook. Facebook fulfills all obligations under the GDPR regarding the processing of Insights data. Meta Platforms Ireland Ltd. provides the essential content of the Page Insights Supplement to data subjects.

  We do not make decisions regarding the processing of Insights data or the duration of cookie storage on user devices.

  Further details can be found in Facebook’s Page Controller Addendum:
  ? https://www.facebook.com/legal/terms/page_controller_addendum

  Additional information on the scope and purposes of data processing, retention/deletion periods, and cookie usage policies can be found in Facebook’s privacy and cookie policies:
  ? https://www.facebook.com/privacy/policy
  ? https://www.facebook.com/policies/cookies
  
   

  YouTube Channel

  When you visit our YouTube channel, Google collects, among other things, your IP address and other information stored in cookies on your device. This information is used to provide us, as the channel operator, with statistical insights into the usage of the YouTube channel.

  We are jointly responsible with Google for the personal content of the channel. Data subject rights can be asserted both with Google Ireland Limited and with us.

  We do not make decisions regarding the processing of personal data or the duration of cookie storage on user devices.

  Further information is available directly from Google:
  ? https://cloud.google.com/terms/data-processing-addendum

  Details on the scope and purposes of data processing, retention/deletion periods, and cookie usage policies can be found in Google’s privacy and cookie policies:
  ? https://policies.google.com/privacy
  
   

  Instagram Page

  When you visit our Instagram page, Instagram (Meta) collects, among other things, your IP address and other information stored in cookies on your device. This information is used to provide us, as the page operator, with statistical insights into the usage of the Instagram page.

  Further information is available from Instagram at:
  ? https://facebook.com/help/pages/insights
  (Note: This link leads to Facebook’s website, but the information applies equally to Instagram as part of the Meta group.)

  We are jointly responsible with Instagram for the personal content of the fan page. Data subject rights can be asserted both with Meta Platforms Ireland Ltd. and with us.

  According to the GDPR, primary responsibility for the processing of Insights data lies with Instagram. Instagram fulfills all obligations under the GDPR regarding the processing of Insights data. Meta Platforms Ireland Ltd. provides the essential content of the Page Insights Supplement to data subjects.

  We do not make decisions regarding the processing of Insights data or the duration of cookie storage on user devices.

  Further details can be found in Instagram’s Page Controller Addendum:
  ? https://www.facebook.com/legal/terms/page_controller_addendum

  Additional information on the scope and purposes of data processing, retention/deletion periods, and cookie usage policies can be found in Instagram’s privacy and cookie policies:
  ? https://help.instagram.com/519522125107875/?helpref=uf_share
  ? https://help.instagram.com/581066165581870
  
   

  LinkedIn Page

  LinkedIn is a social network operated by LinkedIn Inc., based in Sunnyvale, California, USA. It enables the creation of personal and professional profiles for individuals and companies. Users can maintain existing contacts and establish new ones. Companies and organizations can create profiles to upload photos and other corporate information, present themselves as employers, and recruit staff. Other LinkedIn users can access this information, publish their own articles, and share content with others. The platform focuses on professional exchange on industry topics among people with similar professional interests.

  When using or visiting the network, LinkedIn automatically collects data from users and visitors, such as username, job title, and IP address. This is done using various tracking technologies. LinkedIn uses the data collected to provide users with information, offers, and recommendations.

  We are jointly responsible with LinkedIn for the personal content of our company profile. Data subject rights can be asserted both with LinkedIn Inc. and with us.

  We do not make decisions regarding the data collected via tracking technologies on LinkedIn’s site.

  Further information about LinkedIn:
  ? https://about.linkedin.com

  LinkedIn’s privacy policy:
  ? https://www.linkedin.com/legal/privacy-policy

  Details on data retention/deletion and cookie usage policies:
  ? https://de.linkedin.com/legal/cookie-policy?trk=homepage-basic_footer-cookie-policy
  
   

  Technical Measures

  SSL/TLS Encryption

  To ensure the security of data processing and to protect the transmission of confidential content (such as orders, login data, or contact requests), this site uses SSL or TLS encryption. You can recognize an encrypted connection by the change in the browser’s address line from "http://" to "https://" and by the lock symbol in your browser bar.

  When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

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  Cookiebot

  Type and Scope of Processing
  We have integrated Cookiebot on our website. Cookiebot is a consent management solution provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, which allows us to obtain and document consent for the use of cookies. Cookiebot uses cookies or other web technologies to recognize users and store granted or revoked consent.

  Purpose and Legal Basis
  The use of this service is based on the legal requirement to obtain consent for the use of cookies in accordance with Art. 6(1)(c) GDPR.

  Storage Duration
  The specific storage duration of the processed data is determined by Cybot A/S and is not under our control. Further information can be found in Cookiebot’s privacy policy:
  ? https://www.cookiebot.com/en/privacy-policy/

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  Cookiebot CDN

  Type and Scope of Processing
  We use Cookiebot CDN (Content Delivery Network) from Cybot A/S to ensure the proper delivery of content and functionality of other Cybot services. A CDN helps deliver content (e.g., graphics or scripts) faster via regionally or globally distributed servers.

  When you access this content, your IP address and possibly browser data (e.g., user agent) are transmitted to Cybot A/S servers.

  Purpose and Legal Basis
  The use of the CDN is based on our legitimate interest in secure and efficient content delivery and optimization of our online offering in accordance with Art. 6(1)(f) GDPR.

  Storage Duration
  The specific storage duration is determined by Cybot A/S. See their privacy policy for details:
  ? https://www.cookiebot.com/en/privacy-policy/
  
   

  Google Services

  Google Analytics & Signals

  Type and Scope of Processing
  We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to statistically evaluate our online offering. This includes metrics such as the number of visits, pages viewed, and time spent on the site.

  Google Analytics uses cookies and other browser technologies to analyze user behavior and recognize users. The collected information is used to compile reports on website activity.

  Google Signals is part of Google Analytics and links session data from websites and apps to users who are signed into their Google account and have enabled personalized ads. This allows us to track user behavior across devices.

  Purpose and Legal Basis
  The use of Google Analytics & Signals is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG (German Telecommunications-Telemedia Data Protection Act).

  Storage Duration
  The exact duration of data storage is determined by Google Ireland Limited. More information is available in Google’s privacy policy:
  ? https://policies.google.com/privacy

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  Google Fonts

  Type and Scope of Processing
  We use Google Fonts from Google Ireland Limited to provide fonts for our online offering. When accessing these fonts, your IP address is transmitted to Google’s servers.

  Purpose and Legal Basis
  The use of Google Fonts is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG.

  Storage Duration
  The duration of data storage is determined by Google Ireland Limited. More information:
  ? https://policies.google.com/privacy

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  Google Maps

  Type and Scope of Processing
  We use Google Maps to provide directions. When accessing this content, your IP address and possibly browser data (e.g., user agent) are transmitted to Google’s servers.

  Purpose and Legal Basis
  The use of Google Maps is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG.

  Storage Duration
  Storage duration is determined by Google Ireland Limited. More information:
  ? https://policies.google.com/privacy

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  Google reCAPTCHA

  Type and Scope of Processing
  We use Google reCAPTCHA to distinguish between human and automated access (e.g., bots). When accessing this content, your IP address and browser data are transmitted to Google. reCAPTCHA also tracks mouse movements and time spent on the page.

  Purpose and Legal Basis
  The use of Google reCAPTCHA is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG.

  Storage Duration
  Storage duration is determined by Google Ireland Limited. More information:
  ? https://policies.google.com/privacy?hl=en-US

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  Google Tag Manager

  Type and Scope of Processing
  We use Google Tag Manager to manage website tags via an interface. This allows us to flexibly integrate additional services and analyze user access.

  Purpose and Legal Basis
  The use of Google Tag Manager is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG.

  Storage Duration
  Storage duration is determined by Google Ireland Limited. More information:
  ? https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

  HubSpot

  Newsletter Delivery
  Our newsletters are sent using the platform HubSpot, located at 25 First Street, 2nd Floor, Cambridge, MA 02141, United States.

  Your personal data is stored on HubSpot’s servers. HubSpot uses this information to send and analyze newsletters on our behalf. According to HubSpot, it may also use this data to optimize or improve its own services, such as:

• Technical optimization of newsletter delivery and display
• Business analytics, e.g., determining the geographic origin of recipients

•  

  Storage Duration
  The exact duration of data storage is determined by HubSpot, Inc. and is not under our control.
  More information can be found in HubSpot’s privacy policy:
  ? https://legal.hubspot.com/privacy-policy

  HubSpot does not use the data of our newsletter recipients to contact them directly or to share it with third parties.

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  HubSpot Forms

  Type and Scope of Processing
  We have integrated HubSpot Forms on our website. This service, provided by HubSpot, Inc., offers marketing automation software for services and products including SEO, content creation, lead management, email marketing, and web analytics.

  HubSpot Forms is used to store data entered into forms, such as contact requests. The data may be stored in our Customer Relationship Management (CRM) system.

  Your data is shared with the operator of HubSpot Forms:
  HubSpot, Inc., Cambridge, Massachusetts, USA

  Purpose and Legal Basis
  We process your data using HubSpot Forms for the purpose of handling and responding to contact requests pursuant to Art. 6(1)(b) GDPR (contractual basis).
  The use of HubSpot Forms and its integrated services is also based on our legitimate interest in optimizing our marketing efforts and improving service quality on our website pursuant to Art. 6(1)(f) GDPR.

   

  Lead Forensics

  Type and Scope of Processing
  We have integrated Lead Forensics on our website as a customer intelligence tool. Lead Forensics is a service provided by Lead Forensics Ltd., 3000 Lakeside, Western Road, Portsmouth, England, PO6 3EN, United Kingdom.

  Lead Forensics identifies anonymous website visitors, enriches existing contact data if available, or provides complete contact details and insights into the visit history.

  It uses cookies and other browser technologies to analyze user behavior and recognize users. Among other things, Lead Forensics shows us:

• Which companies visited our website
• The path of their visit, including all pages viewed
• The duration of their stay on our website

• Lead Forensics collects and processes data about companies, such as:

• Company name

• Purpose and Legal Basis
  We process your data using Lead Forensics for the purpose of analyzing the use of individual components and content of our website, based on our legitimate interest in optimizing our online offering pursuant to Art. 6(1)(f) GDPR.

  Storage Duration
  The specific duration of data storage is determined by Lead Forensics Ltd. and is not under our control.
  More information can be found in Lead Forensics’ privacy policy:
  ? https://leadforensics.com/privacy-policy/
  
   

  Leadinfo

  Type and Scope of Processing
  We have integrated Leadinfo on our website. Leadinfo is a service provided by Leadinfo B.V., Crooswijksesingel 50, 3034 CJ Rotterdam, Netherlands. It identifies anonymous website visitors, provides complete contact details, and offers insights into visit behavior.

  Leadinfo uses cookies and other browser technologies to analyze user behavior and recognize users. Among other things, Leadinfo shows us:

• Which companies visited our website
• The path of their visit, including all pages viewed
• The duration of their stay on our website

• Leadinfo collects and processes data about companies, such as:

• Company name

• Purpose and Legal Basis
  We process your data using Leadinfo to analyze the use of individual components and content of our website, based on our legitimate interest in optimizing our online offering pursuant to Art. 6(1)(f) GDPR.

  Storage Duration
  The specific duration of data storage is determined by Leadinfo B.V. and is not under our control.
  More information can be found in Leadinfo’s privacy policy:
  ? https://www.leadinfo.com/de/datenschutz/
  
   

  SalesViewer

  Type and Scope of Processing
  We have integrated SalesViewer on our website. SalesViewer is a service provided by SalesViewer GmbH, Bongardstraße 29, 44787 Bochum, Germany. It identifies anonymous website visitors, provides company data, and offers insights into visit behavior.

  SalesViewer uses a JavaScript-based tracking code on the website, which collects the following information (referred to as company data):

• Name, origin, and industry of the visiting company
• Source/referrer of the visit
• Keyword used
• Visitor behavior (e.g., pages visited, time of visit, duration of visit)

• Purpose and Legal Basis
  We process your data using SalesViewer to analyze the use of individual components and content of our website, based on our legitimate interest in optimizing our online offering pursuant to Art. 6(1)(f) GDPR.

  Alternatively, if SalesViewer is integrated into the consent tool, the legal basis may be your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG.

  Storage Duration
  The specific duration of data storage is determined by SalesViewer GmbH and is not under our control.
  More information can be found in SalesViewer’s privacy policy:
  ? https://www.salesviewer.com/datenschutz
  
   

  Wonderlink

  Type and Scope of Processing
  We use Wonderlink, particularly for our Instagram page. Wonderlink is a link tree solution hosted on servers in Germany, provided by Seyffert mit Himmelspach GmbH, Boppstr. 10, 10967 Berlin.

  The website sets two technically necessary cookies:

• XSRF-TOKEN
• wonderlink_session

• Storage Duration
  The specific duration of data storage is determined by Wonderlink and is not under our control.
  More information can be found in Wonderlink’s privacy policy:
  ? https://www.wonderlink.de/datenschutz
  
   

  These cookies are small text files stored on your device and are strictly necessary for operating the link page and providing essential page functions. No other cookies are set—especially no tracking or analytics cookies, nor cookies from third-party providers.

  The technically required cookies are deleted after the browser session ends (i.e., when you close your browser). No personal data is processed by these cookies.

  Purpose and Legal Basis
  The use of Wonderlink serves the purpose of providing an appealing presentation of external links and ensuring the proper display of mandatory legal information. This constitutes a legitimate interest pursuant to Art. 6(1)(f) GDPR.

  SalesViewer does not access information stored on the visitor’s device that is not already transmitted during website access, nor does it store cookies or similar files on the device.

  Identification of the visiting company is performed via a non-reversible one-way function (hashing) and pseudonymized transmission to the provider. These online identifiers are matched against a database containing only company-related data. If company-related access is identified, the website operator receives the relevant company data via a secure login area, where further publicly available data (e.g., address and contact details) can be researched.

• Phone number
• Address
• Website URL
• Industry
• Company profile
• Revenue
• Key personnel on LinkedIn
• Phone number
• Address
• Website URL
• Industry
• Company profile
• Revenue
• Key personnel
• Analyze user behavior
• Recognize users
• Create user profiles

•  

  Purpose and Legal Basis
  The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG.

  Storage Duration
  The specific duration of data storage is determined by YouTube, LLC and is not under our control.
  More information can be found in YouTube’s privacy policy:
  ? https://policies.google.com/privacy

  This information is used, among other things, to analyze the activity of viewed content and to generate reports. If a user is registered with YouTube, LLC, the videos played can be linked to their profile.

  When you access this content, a connection is established to servers of YouTube, LLC and Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Your IP address and possibly browser data (e.g., user agent) are transmitted.
  
   

  Purpose and Legal Basis
  The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG.

  Storage Duration
  The specific duration of data storage is determined by YouTube, LLC and is not under our control.
  More information can be found in YouTube’s privacy policy:
  ? https://policies.google.com/privacy